Pricing strategy · London
Pricing that pays for itself.
I'm a London pricing consultant helping B2B software companies with £1m to £20m ARR earn 12 to 30% more from the customers they already have.
Results so far
+23%
Average ARR uplift
41
Pricing projects delivered
9 years
Working in pricing
Worked with
- Ledgerline
- Fernwork
- Quayside Data
- Tallyroom
- Cobalt Ops
- Halyard HR
Three ways to work together
Fixed fees, agreed before we start. Every project begins with a free call.
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| What's included | Pricing auditWhere your pricing leaks revenue, and what to fix first.£3,500 | Repricing projectNew packages and prices, rolled out to existing customers.£12,000 | AdvisorA pricing lead on call while you test and adjust.£2,000 a month |
|---|---|---|---|
| Length | Two weeks | Six weeks | Ongoing |
| Billing and CRM data review | Included | Included | Monthly |
| Customer interviews | Five | Ten | Not included |
| Written report and walkthrough | Included | Included | Not included |
| New packages and price points | Not included | Included | Not included |
| Pricing page and sales guidance | Not included | Included | Not included |
| Rollout plan for existing customers | Not included | Included | Not included |
| Strategy session | Not included | Weekly | Monthly |
| Help by email between sessions | Not included | Included | Included |
| Book a call about the pricing audit | Book a call about the repricing project | Book a call about the advisor |
About Priya
Nine years in pricing taught me one thing: your best customers are paying too little.
I was head of pricing at a B2B software scale-up before going independent, and I've since run 41 projects for companies like yours.
I work from your own billing data and customer interviews, not industry benchmarks, so every change can be measured.
Priya ShahPricing consultant · Former head of pricing at a scale-up
What clients say
“Priya's audit showed us exactly where we were giving revenue away. We made two changes and saw them in the next quarter's numbers.”
Amara OkoyeCEO, Ledgerline
“The repricing project lifted our average contract value by 27% with almost no churn. It paid for itself in the first month.”
Tom EllisonCFO, Fernwork
“She tells you what the data says, not what you hoped to hear. Our sales team finally believes in the price list.”
Arjun MehraFounder, Quayside Data
How we work
A free 30-minute call
We look at your numbers together and agree whether I can help.
Evidence before opinions
I study your deals, churn and customer interviews before suggesting a price.
Roll out and measure
Changes go live in stages, and we track revenue and churn each month.
Book a call
Tell me a little about your company and I'll suggest a time for a free 30-minute call.
Prefer email? Write to priya@priyashah.co.uk
Questions
- Who is this for?
- B2B software companies with £1m to £20m ARR, usually founder-led or with a small revenue team. If you have paying customers and suspect you undercharge, it is for you.
- How long does an audit take?
- Two weeks from the day I get access to your data. You get a written report and a one-hour session to walk through it.
- Do you implement or only advise?
- Both. The audit is advice; the repricing project includes new packages, the pricing page, sales guidance and the rollout to existing customers, done with your team.
- What do you need from us?
- Read-only access to billing and CRM data, an hour with the founders and sales lead, and five to ten customer introductions for interviews.
- How do you charge?
- A fixed fee per package, half up front and half on delivery. The advisor retainer is £2,000 a month and you can stop with a month's notice.